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  • Writer's pictureZaavo Consulting

Optimize Amazon product titles – for the perfect listing.

3 simple tips on how you can ensure higher visibility in the Amazon search results with an SEO-optimized title for your product.

 Optimize Amazon product title
Optimize Amazon product title

Why is it important to optimize the Amazon product title?

  • A title that contains the most important keywords has a better chance of ranking in search terms.

  • An appealing product title that clearly lists the essential functions can result in a higher Click Through Rate (CTR).

  • But not only the Amazon search algorithm plays an important role for the product title, but also your target group.

1. Place keywords meaningfully in your title

  • Place the 2-3 most searched keywords in your product title

  • See what the competition is doing - you could to do it even better!

  • Note the maximum number of characters is 200. A higher number of relevant search terms in the text can increase the CTR.

  • Mobile targeting: Make sure to include the most important information such as brand name, product title and keywords in the first 80 characters, as long product titles might not be fully displayed on mobile devices.

2. Pay attention to the user friendliness

  • The title must be attractive and easy to read, include commas or separators.

  • Put yourself in the shoes of your customers: The product title should contain the most important information for the relevant target group.

3. Proven formatting tips for more visibility

  • Capitalize the first letter of each word for better readability

  • Represent numbers as digits

  • Special characters such as !, ?, *, € or "" and emojis are not allowed in the product title

Implement the tips directly


Regardless of whether you are a seller or vendor on Amazon: an optimized product title ensures that your Amazon listing is more relevant. In order for a product to be seen on the front pages of Amazon, every factor for the SEO ranking must be covered as best as possible. The product title plays a crucial role here. Incorrect keywords or titles that are too long lead to a listing further down in the search results. Violations of Amazon guidelines can even lead to a deletion of the page. So keep your eyes open!


Zaavo Consulting has many years of experience with coach sellers and vendors to successfully sell their products on Amazon. Do you also want to sell your product on Amazon Germany or other European marketplaces? We are happy to offer you a first free consultation.


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